With the entire world going digital, many businesses have embraced a truly digital way of work – from strategy and planning to marketing and sales. Digital marketing has been a growing trend for the past few years, and the pandemic has only accelerated its adoption. While there are multiple ways and platforms to market your business today, the selection of tools that aid your digital marketing campaigns is a critical business decision. Unarguably, one of the most important digital tools for your marketing campaign today is a Chatbot.
The implementation of Chatbots has increased exponentially owing to the accelerated digital transformation initiatives across industries. Research suggests the Chatbot market is expected to grow from $17.17 billion in 2020 to a whopping $102.29 billion by 2026! This growth has underlined the benefits Chatbots have across various functions like sales, marketing, and customer service, and how they are supporting businesses to add value to their customers.
Customer-centricity – the new focus of most marketing campaigns – makes Chatbots key to understanding customers better and providing seamless and memorable experiences. From marketing campaigns to purchase, Chatbots are helping businesses guide their customers through every step of the buying process.
Here are the top five ways Chatbots are assisting marketers to get more out of their digital marketing strategies:
Enhancing Brand Awareness
In the race of gaining a competitive edge and becoming a market leader, brand awareness has become critical for all businesses. Brand awareness focuses on forging a deep connection with the target audience, generating leads, and fostering customer loyalty. But how can Chatbots assist with such human-centric tasks?
With Chatbots managing most of the manual tasks, they help broadcast a brand’s message consistently. When bots are programmed to match the tone of a brand’s profile, they automatically influence prospects to turn into customers. Further, Chatbots can also help increase customers’ trust in a brand and reduce the long-standing issues of cold calling by streamlining communication with customers, managing multiple visitors, and providing to-the-point information.
Improving Customer Engagement
Customer engagement is not only important from a sales perspective but also within marketing. Chatbots are very effective in supporting the flow of prospective buyers down the marketing funnel by guiding them through every step of the process, providing them with relevant information, answering specific questions, or redirecting them to human agents wherever required. Every Chatbot conversation with a new customer means more data gathered and more insights brands have about their customers. This further helps businesses generate and nurture leads.
Suggested read: How Chatbots are Transforming the Customer Experience Landscape
Personalization can be considered as a hyper trend in the world of marketing. From ad clicks to purchases, Chatbots can enhance the marketing journey by adding personalized feedback to their marketing campaigns. By asking customers about their preferences and choices, Chatbots can increase the desirability of a brand. Moreover, the data collected by Chatbots can help generate a personalized campaign landing or event pages. By using multiple proactive triggers, Chatbots can navigate customers to these pages. Further, analyzing customer feedback can help businesses formulate a more precise strategy in line with potential prospects.
Tracking Campaign Performance
By interacting with more customers over time, Chatbots can gather more data that enables better customer conversations, generate better insights, and closely monitor marketing campaigns. Multiple data points provide better analysis of the number of customers reached and engaged, chats handled by bots, and traffic movement to the campaign landing page. Customer data and feedback can also help marketing teams analyze where their campaigns are working (and where they aren’t) and identify areas for improvement.
Enhancing Customer Loyalty
Earning customer trust and loyalty is the hardest part of the purchase cycle. Making customers feel that their needs and wants are being understood can dramatically increase retention rates. Aligning a bot’s personality with its function and the brand’s voice can provide a humanized approach to Chatbot marketing. Such personalized experiences help forge meaningful relationships with customers and build loyalty. Further, 24*7 availability, conversing in multiple languages, and providing up-to-date and contextual information can significantly enhance customer retention and loyalty even further.
Chatbots have the power to bring customers and businesses together. Their scalability and flexibility make them incredible assets for marketing campaigns. Talk to our experts today to know how we can help you implement a Chatbot for your digital marketing campaigns.